2017

Not Your Grandmother’s Pressure Cooker: Tristar Products Promotes Contemporary Design Of The Power Pressure Cooker XL Over Traditional Models For Third Anniversary



In honor of the soups and stews so popular in the cooler months, invention company Tristar Products, Inc. wants to remind everyone that their best-selling electric Power Pressure Cooker XL is “Not Your Grandmother’s Pressure Cooker” and to educate consumers about the unit’s user-friendly design. Tristar branded and launched the electric Power Pressure Cooker XL in 2014 to rave reviews as the state of the art, one-touch answer to old-model units.

“Here at Tristar, we’re always looking for ways to make life easier and stress-free. We introduced the Power Pressure Cooker XL to replace the finicky pressure cookers of our grandmothers that required a lot of effort to use properly,” says Norah Alberto, Director of Global Brand Communications. “The design engineers made sure to include only the most consumer-friendly parts and functions, like a one-touch digital control panel. The result is a completely re-designed pressure cooker— from top to bottom. It’s perfect for hearty comfort food in the fall and winter months. Precise temperature control means everything you make in the Power Pressure Cooker XL is evenly cooked and extra rich with flavor.”

While traditional pressure cookers require manual temperature control, the Power Pressure Cooker XL heats to precise temperatures with digital, pre-set smart buttons. When food has finished cooking, the unit automatically goes into the Keep Warm mode. Overcooking and overheating are much more easily avoided.

“We’re thrilled that all of our hard work has paid off,” says Keith Mirchandani, President and CEO of Tristar. The Power Pressure Cooker is getting more and more 5 star reviews every day. Customers love the satisfaction of knowing it has the most up-to-date features available. And every meal, of course, is mouthwatering and perfectly cooked. At the requests of our customers, we’re even planning to release a new set of Power Pressure Cooker recipes perfectly suited for the cooler months and holidays.”

The Power Pressure Cooker XL earned countless five star reviews when Tristar launched their brand new unit three years ago. Designed as the premium quality, contemporary replacement for the pressure cookers of the past, it quickly became the must-have kitchen product among busy families. The pressure cooker incorporates an array of features. There’s even a chef-tested pressure cooker recipe book created by Tristar specifically for the Power Pressure Cooker XL. Currently, the company sells three different models including a jumbo-size 10 qt. Power Pressure Cooker.

Tristar Products, Inc. is recognized as the pioneer of industry ideas in the direct response marketing business. Dedication to high standards of quality manufacturing makes Tristar the premiere “As Seen on TV” market leader worldwide. Tristar creates well-established brands, proven international and domestic distribution channels, media power in over 100 countries, and quality manufacturing that attracts celebrity endorsements. Tristar Products, Inc. has exceeded over a billion dollars in retail sales. Tristar Products, Inc. is an Inc. 5000 company.